Söyleşi · Sanat & Kültür

Marketing Seminar-Rajesh Bhargave

16 Ekim 2026, Cuma · 13:00 · CASE 127, Sarıyer, İstanbul

Tarih

16 Ekim 2026, Cuma · 13:00

Yer

CASE 127, Sarıyer, İstanbul

Düzenleyen

Koç Üniversitesi

Etkinlik hakkında

Abstract: Many everyday possessions, from household appliances to homes, are owned jointly with a partner, relative, or friend. Research on ownership and valuation, however, has largely assumed a single owner. This research examines a relational premium effect: consumers value possessions they own jointly with a close other more highly than comparable possessions they own alone. The effect appears in pre-registered experiments on the resale and personal valuation of household goods, in a quasi-experiment on home-sharing prices, and in Airbnb listings. Why it occurs remains an open question, and the talk explores several possible explanations. Joint ownership may heighten the positive feelings associated with a possession. It may also bring a co-owner’s perspective into the judgement, with consumers giving greater weight to the higher of the two owners’ valuations. The talk presents preliminary evidence for these explanations and considers what they might reveal about how people value shared possessions.

Bio: I am an Associate Professor of Marketing at Imperial College Business School. My research focuses on consumer psychology, digital transformation, and technology, examining how social contexts and digital tools influence consumers’ evaluations and decisions. My work has been published in leading journals in marketing, organisational behaviour, and psychology.

I teach strategic marketing, market-led innovation, pricing strategy, consumer psychology, and digital transformation to executives and students. I received my PhD in Marketing from the Wharton School of the University of Pennsylvania.

Kaynak: ku.edu.tr. Tarih, fiyat ve bilet bilgisini resmi sayfadan teyit edin.